Targeted Advertising in Meta and TikTok with Technical Infrastructure Setup
We manage ad campaigns and configure server-side tracking. Platforms receive accurate data and optimize based on real results.
Event Match Quality Score
Data Loss
Why ads bring fewer sales than they could
Meta (Facebook, Instagram) and TikTok lose up to 50% of purchase data due to ad blockers and iOS restrictions. Algorithms optimize campaigns on incomplete information and attract unqualified leads. Budget is spent inefficiently, ROAS remains below potential.
Real Business Losses Without Inova Pixel
- CPA grows, sales become 20–40% more expensive
- ROAS decreases 2–3x in a few weeks
- Campaigns burn out quickly and lose effectiveness
- Advantage+ works unstably due to dirty data
- Algorithms learn from incomplete data and attract unqualified audience instead of buyers
Inova Pixel for Accurate Tracking
Our proprietary solution to bypass ad blockers and enable end-to-end analytics
Our tracking and lead identification layer. Bypasses ad blockers and collects data from all touchpoints (website, Telegram bots, forms, quizzes).
Unique ID for Every Lead
We assign a unique identifier to each visitor. Track their journey through all touchpoints: from ad click to purchase and repeat orders. All data is connected into a single chain.
Ad Blocker Bypass
Standard Meta and TikTok pixels are blocked by browser extensions and iOS settings. Inova Pixel uses its own domain and methods that aren't recognized by blockers. We transmit all events without loss.
Data for All Systems
Collect events once, send everywhere (Meta CAPI, TikTok Events API, CRM, analytics, BI systems). No need to set up dozens of integrations—everything works through a single layer.
What Inova Pixel Gives Your Business
- +30–50% conversions — platforms see data that was previously lost
- 9+/10 Event Match Quality — algorithms optimize more accurately
- 100% customer journey picture from first touch to repeat purchases
- ∞ Independence from changes in Meta and TikTok policies and iOS updates
How We Work
We manage ad campaigns and build technical infrastructure in parallel. Every stage is documented, every action is clear.
Goal Definition
We jointly define the main advertising goal (leads, sales, awareness, or offline customers).
Access and Resources
Obtain access or help create necessary resources (Business Manager, ad account, page).
Analytics Audit
Check current analytics and data sources, if available.
Product Research
Study the product, competitors, audience, website, and funnels.
Material Collection
Begin gathering creative materials for advertising (photos, videos, copy).
Tracking Setup
Build event structure on the website. Implement Inova Pixel and server-side tracking (Conversions API) for accurate data transmission. Bypass ad blockers.
Strategy and Hypotheses
Formulate hypotheses for your goals. Define audience segments.
Creative Production
Create the first set of creatives (10–15+ formats) for testing.
Data Transmission Verification
Verify correct event transmission through pixel and Conversions API. Test key scenarios.
Campaign Launch
Launch test campaigns. Ad monitoring is continuous, including weekends.
Retargeting
Connect retargeting for those who showed interest but didn't complete the target action.
Scaling
Scale working combinations (audiences, creatives, campaigns). Turn off ineffective ones. Achieve stable results.
Business Metrics Alignment
Analyze not only ad platform numbers but also real business metrics.
Planning Next Steps
Jointly decide what to do next (scale, add new goals, or optimize the funnel). Determine the next step (budget change, new direction launch, additional format testing).
Results from Our Partners
Projects across different industries with concrete metrics
$126,082 in website sales over 7 months
B2B logistics, average deal from $1,500
School scaling to 3 countries
What You Get
Full-cycle targeted advertising: from strategy to results
Clear Goals and Metrics
We define specific KPIs before launch. Track progress at every stage. You always know what you're paying for and where we're heading.
End-to-End Analytics
See the complete customer journey from ad click to purchase and repeat order. All data in one place, full funnel transparency.
High-Quality Creatives
Professional ad designs from our designers. Adapted to product specifics, platform, and audience. Regular testing of new formats.
Reliable Technical Foundation
We set up server-side tracking via Conversions API and our proprietary Inova Pixel. Bypass ad blockers. Platforms receive all conversion data, not just fragments.
Controlled Scaling
Scale what has proven effective. Increase budget gradually while maintaining stable metrics.
Continuous Optimization
Daily campaign monitoring. Turn off what doesn't work, amplify what does. Test hypotheses. React to changes quickly without wasting budget.
Ready to start?
Contact us in a convenient way. We'll discuss your project, find weak spots in tracking and propose an action plan.